Digital Advertising
It's DOOH time!
Airports, malls, city centers, railway hubs are the new playground of the digital advertising. Offer direct or automatic sales campaigns, triggered contents, interactive engagement, hyperlocal, mobile interaction, streaming, user-generated contents. Unleash the possibilities of digital advertising!
We are members of he World Out of Home Organization!
Content management
Programmatic ready
Authoring & scheduling
HTML5 Apps
Analytics, B.I . & monitoring dashboard
Automation, engagement, control boost the advertising revenue
WOW EFFECT AND PROXIMITY ENGAGEMENT
Create, plan, and publish extraordinary shows thanks to the Parallel Playout feature that combines several shows simultaneously, switching them through automatic or manual commands and the remote control of mobile applications.
Beacons, associated to smartphones and tablets, can communicate with applications - installed on devices - to send push notifications and promote products, services, offers, and more.
THE INNOVATIVE TOOL FOR A SMART OOH ADVERTISING
Adopt XuniPlay Reckon, the tool for people counting and audience analysis that can be integrated with XuniPlay Dooh and other signage software, and you will have an overview of the number of people who see your ad.
Take advantage of its data, analyze the external environment and sell your advertising spaces by offering a super targeted proposal.
ENGAGEMENT BY TOUCH
Thanks to triggers planning and touch areas settings in the show schedule, it is possible to create interactive engaging campaigns and promote brands and products.
With a simple tap on the screen, people can animate the creativity and play with applications integrated in XuniPlay.
Programmatic OOH to enable automatic sales
Airports, malls, cities, central stations are the new playground for advertising.
Direct or automatic campaigns, triggered contents, interactive engagement, hyperlocal and mobile interaction, and more, are the possibilities you can take advantage of.
Broadcast adv of a restaurant 500 m far, put on-air creativities following the weather in real-time, let the system plan the campaigns automatically, following the audience data.
Let your digital advertising campaigns run wild!
Audience Measurement
Audience in digital put of home has new measuring, collection, and analysis tools.
XuniPlay is an elastic software and it makes possible the integration among different Audience Measurement systems: XuniPlay Reckon, Blimp and Quividi.
Collect your audience data in real-time, in indoor and outdoor environments, and discover which are the most crowded areas, the period of times with the higher turnout, the dwell time in specific places, the gender distribution, and much more.
You will be able to define strategies for your advertising and your digital network.