Live engagement outdoor Sky Italia
With our partner Clear Channel Italy, we have developed and made real two digital live engagement outdoor initiatives for Sky Italia.
In the city center of Milan, we placed a digital totem that hosted, in two different moments, Ms. Mara Maionchi and the X Factor Italia talents, and Mr. Guido Meda for the launch of the first race of Moto GP – season 2017. The digital totem equipped with audio, webcam, and temporary microphone, showed Mara Maionchi and Guido Meda live from the Sky Italia and Sky Sport studios, giving them the possibility to interact in real-time with people in corso Vittorio Emanuele, a very crowded boulevard in Milan.
Both the events had remarkable success in terms of engagement: in addition to audience appeal, a great social result has been recorded.