Visitor experience in Liguria

Visitor experience in Liguria


In collaboration with Liguria Digitale, we realized a project of experiential tourism that goes beyond the traditional sharing of information about a territory. The digital platform Visitor XPerience enables a rich application available on interactive totems, one in Palazzo Ducale in Genova, the other at the IAT in Alassio, and on smartphones.

LaMiaLiguria application is not a simple container of information, but it is an interactive and immersive experience, rich of contents dedicated to citizens and tourists.

The app on totems, which have been provided by our partner JMC Group, allows to consult “Green & Blue” proposals offered by agricultural and fish companies of Liguria – from food & wine specialties, to cultural, naturalistic, and environmental itineraries – and suggests historical, artistic, and natural paths by highlighting points of interest and detailed descriptions.

With the mobile app you can also easily find and pay a car park thanks to the integration with EasyPark, search for restaurants, hotels, B&Bs and be suggested by Trip Advisor, search for the nearest and open pharmacy throughout the region, receive suggestions based on your interests, and much more.

The several possibilities of integration with third-party systems of our Visitor XPerience platform guarantee immersive and complete experiences, as well as continuous evolutions.

Read the case history!