easyJet and Weather Marketing
easyJet, the low-cost British airline company, designed an advertising campaign for promoting new flights for summer 2017 with the desire to use an innovative and digital approach.
The proposal to adopt the digital out-of-home circuit network of Clear Channel in Milan and our XunyPlay Dooh met the easyJet positive opinion, therefore we developed an application able to interface with the weather forecasts in real-time: for each new weather forecast, XuniPlay Dooh loaded a specific creativity related to the preset destination/flight. If in Milano was raining, the totem showed sunny and bright places in real-time.
Artificial Intelligence logics and a great contents management attracted the audience attention, creating surprise and brand awareness.