Discover the Phygital Experience

Physical + digital = phygital

XuniPlay lets people interact with things and spaces naturally through digital device.


All XuniPlay products are "phygital-ready": each one has native features to implement human interactions through interconnected screens, mobile and IoT devices.

The first Phygital Experience of XuniPlay was Expo 2015. The system served more than 21 million people in 6 months.



The integration of interactive contents and applications - via mobiles, screens, digital totems and kiosks - allows to build up a real cross-media experience where the technology becomes the natural tool to interact with things and spaces.

XuniPlay provides native mobile features and a rich SDK to integrate mobile applications for an easy development of multimedia experiences.


XuniPlay provides a full framework to develop native applications for mobile and screens.

The framework offers a huge stack of tools to manage all commons technologies and items, required by developers, easily.


Phygital Heritage

Cultural heritage is in a period of strong innovation and new digital technologies are driving the touristic market to outstanding results (+9% in Italy in 2017).

Museums, parks, districts and cities are looking for new solutions to provide smart services able to make visitors and tourists live deep interconnections and immersive experiences.

XuniPlay provides a complete package of digital tools natively integrated with Artificial Intelligence, Big Data, and Augmented Reality systems. 


Cuddle your clients offering them creative andunique games, extemporary events, interactive and multichannel experiences sharable on Social Networks.

XuniPlay has a configurator for applications through which transforms totems and touch monitors in game stations for Memory, Virtual Postcard, and much more.

Another engaging idea is the Treasure Hunt via app: a digital and interactive hunt with riddles to be solved to win the prize.


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