01 Oct 2018 - Digital Advertising

Sky Italia: live engagement outdoor


Last year, in the city center of Milan, XuniPlay Dooh made real the interaction between people and Mara Maionchi, the famous music producer and tv person, and Guido Meda, the popular sports journalist and anchorman of Moto GP in Italy.

We have realized two digital live engagement outdoor initiatives for Sky Italia on the Clear Channel digital totem placed in a very crowded boulevard in Milan. In two different moments, Mrs. Mara Maionchi and the X Factor Italia talents, and Mr. Guido Meda - for the launch of the first race of Moto GP, season 2017 - talked with people in the street from Sky Italia and Sky Sport studios, through a digital totem equipped with audio, webcam, and microphone.

Audience and testimonials lived an innovative and fun experience and the two promo initiatives had a great success!