Digital in stores: roles and paths redefinition
If Retail seems to be in a critical situation, it is not just because of the e-commerce success, but it depends on a wider scenario: the digital revolution.
Some of the giants of on-line sales have opened physical stores in the last years but they experimented new formats, broke free from traditional stores implied constrictions, observed the new customer journey created by the digital diffusion first and translated it for Retail then. Today the customer journey is a tangled intersection of moments and actions and the retail has to define its role: personalize the relationship with customer, reward the loyalty, communicate in an engaging way and be reachable every day.
One successful step is the physical transformation of spaces through the installation of monitors, led-walls, digital points. Customers in stores will be more engaged thanks to a creative, dynamic, and original communication, can interact and collect information and details in real-time and share them via social networks. Opportunities given by the digital are more than those of the traditional that can – actually have to – coexist.
Our product XuniPlay Dooh has been adopted by several realities of retail sector and results are positive and encouraging for anyone who desires to take the next step, those toward the digital.
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