For the launch of new tv shows, Sky Italia - in collaboration with us and Clear Channel Italia - has realized exceptional, dedicated, and personalized initiatives.

For the promotion of the third season of Twin Peaks, some totems of Clear Channel Italia digital out-of-home circuit in Milan have become interactive pianos. We have developed an application able to transform totems displays in interactive tools: pianos for audience.

With a few taps on the management control panel, Sky Italia was able to animate and load new creativity, modify the show schedule, and enable the audio.

In addition to arise curiosity in the crowd, the interactive pianos have become the association between tv show and its soundtrack, reproduced by the audio system in the totems, and they have engaged people enlarging the number of fans and lovers.