Sky Italia, following the creative idea of the famous agency M&C Saatchi, asked us and our media partner Clear Channel to develop an original and interactive digital engagement initiative for the new season launch of “E poi c’è Cattelan” (#EPCC) on air on Sky Uno HD in the late evening and presented by Alessandro Cattelan.

The creativity was composed of several costumes to be associated with the Italian television host for acting different characters, like a man with sombrero, a chicken, a scuba diver, a special agent, boxer, and more. The app roulette, developed on the XuniPlay framework, produced outfit mix for the show man; the interaction through a button on the touch monitor - “Crea il tuo Cattelan” – enabled the roulette and it got always different and fun results. Users, creating their character, could also share the mix on Social Networks, mentioning the specific tv show hashtag: #EPCC.

The initiative, in addition to promote the new season of #EPCC, remembered and presented the show to a heterogeneous audience and in an out-of-the-box approach.