Clear Channel Italia for Spike TV
For the relaunch of Hazzard, the tv show planned on Spike Tv - owned by Viacom, we have collaborated with our partner Clear Channel Italia and the famous creative agency Ogilvy Italia to realize an engagement activity in the city center of Milan.
Last July 6th, we transformed the digital totem placed in Arco della Pace in Milan in a big touch monitor which the audience could play with. People who came by could play answering the quiz answers about the tv show by touching the screen. With at least three correct answers, General Lee car drove winners around the city for an extraordinary experience.
Contents, touch areas, sound results, and more have been managed via XuniPlay Dooh and the entire promotion operation reached successful results: 1 million visualizations.