Company - Corporate.

Corporate TV is aimed at internal personnel, with TV channels that can be used from Web channels and the company Intranet:

• Distribution of information on behavior norms or company procedures, and messages from management.
• Delivery of training courses for professional updating.
• Corporate TG broadcasts to disseminate information on company success stories, case histories and corporate image.
• Use of collaborative work tools for knowledge sharing, to link participation and intervention tools like wikis, blogs and interactive boards to video lessons.
• Innovation in external communications to present company products or send audiovisual newsletters.

Web TV is the ideal tool to take care of users who are not used to interact with computer systems and for distance learning thanks to the familiarity people have with using television means.

Local and Central instances of the Public Administration can finally use an easy-to-use, intuitive and effective tool to:

• Communicate: given the obligation of the PA to have a press office, the number of public institutions that use Web TV as such a tool is increasing.
• Provide interactive services.
• Collect information about users through surveys, User Generated Content, and opinions sent via SMS and the Web.

Communities, Provinces, and Regions can use Web TV as a powerful communication and information tool that is dynamic, immediate and has definite emotional impact to:

• Communicate institutional initiatives.
• Contribute to the dissemination of culture and the promotion of tourist images.
• Maintain and strengthen the bonds to hundreds and thousands of fellow citizens abroad

All this is also valid for Institutions and Associations that need to reach a large audience and insure the effectiveness of their communications while, at the same time, they satisfy an audience that comes from very different socio-cultural origins. And for training institutes to:

• Broadcast video lessons and seminars in on demand modality.
• Broadcast, in real time, conventions and/or workshop.
• Broadcast distance training modules for the personnel: optional update or refresher courses; a sure means to involve the audience if interactive tools are added to facilitate collaborative work, always requested to share not only knowledge but experience as well.

Any Internet Portal dedicated to providing information, entertainment or interactive services can use Web TV and achieve important results with respect to user satisfaction:

• Disseminate information.
• Promote (for example, with TV sales and interactive advertising).
• Experiment with new ways to provide interactive services.

In the era of emotional marketing it is essential to take care of the emotional aspect of each purchase - and, by reflection, browsing - experience.

Web TV enjoys the ease of use of a TV channel and involves the emotional sphere of human experience that is often neglected in computer systems, often due to their complexity regarding interaction, both physical (for example, mouse pointers) and cognitive (software interface not always designed following common action logic).