Digital Signage for the multimedia news diffusion, in real time.

Where being always in touch with the world is fundamental, information spread in the right way, with a constant and fast updating, is what let you feel the sensation of being everywhere, in real time.

Particularly in newspapers editorial offices, where real time information is condition sine qua non, choosing the best ways of circulation is essential, by trying to make the most of multimedia communication and by spreading not only texts, but also videos, pictures, flash animations and everything that can diffuse information in a different form.

The rich content which can be broadcasted thanks to a Corporate Tv channel offers the advantage of involving passers-by, by using innovative spectacular means of communication, and by stimulating the senses, thanks to its various opportunities of attracting attention.

The applications, which are commonly defined Digital Signage, are suitable to the development of Corporate Televisions, whose aim is not only the spreading of information, but the improvement of the corporate image, by trying to obtain the maximum effectiveness from the technological innovation in terms of satisfaction.

Aims

• Making the most of a multimedia mean of communication which involves journalists, editors and guests, because it is placed in strategic busy points for the advert of on-line issues of Il Corriere della Sera and La Gazzetta dello Sport.
• Spreading news in real time in the historical headquarters of these two newspapers by combining both editorial staffs for the diffusion of information; to improve the corporate image, to let the passers-by feel in a constantly world-connected environment and to increase the feeling of belonging to the news.
• Communicating thanks to the multimedia of innovative means of communication, with images, movies, flash animations and other types of rich content together with textual tickers, not only to inform, but to involve and arouse.

The achievement of Corporate Tv demanded an integration with the current informative systems, which already people internet with multimedia contents, in particular with Feed RSS and TG Videos, regularly provided by AGR Italia Agency, Corriere.it and Gazzetta.it.

The study of practicability of the solution implicated the analysis of all the informative areas available on www.corriere.it and www.gazzetta.it. The aim is to evaluate the adaptability to a wide screen and the best display format. The information and graphic designing was followed by a detailed study on content areas, with the utmost respect for the coordinated image of both the on-line newspapers.

Solution realized with Digital Signage by the XuniPlay platform.

Partners: NEC Philips, Agenzia AGR Italia.

Customers: Corriere.it, Gazzetta.it | RCS Media Group.